Introduction: A Nation on the Move

In the past few years, Saudi Arabia has undergone a profound transformation. As part of Vision 2030, tourism and lifestyle have become central pillars of national growth. Among the most exciting areas of development is the outdoor lifestyle sector — an intersection of culture, adventure, sustainability, and innovation.

Vision 2030 and Outdoor Tourism

Vision 2030 sets ambitious targets for 150 million tourists annually by 2030. To achieve this, Saudi is investing in outdoor infrastructure: from dedicated camping zones and RV parks to eco-resorts and nature tourism experiences. These initiatives are not only for international visitors, but also for locals rediscovering their landscapes.

Modernizing the Kashta Tradition

Kashta — the traditional Saudi desert camping experience — has always been at the heart of local culture. What’s changing now is the way this tradition meets global lifestyle trends. Picture a desert majlis with carpets, lanterns, and open fires — next to a glamping dome with AC, luxury beds, and solar power. This blend of tradition and innovation is what makes Saudi unique.

Mega Projects & Their Role

Destinations such as NEOM, Red Sea Global, AlUla, and Diriyah are redefining the outdoor landscape. They combine futuristic design with heritage preservation, making Saudi a magnet for explorers, luxury travelers, and cultural tourists.

Outdream as a Connector

Outdream Expo sits at the heart of this movement. By bringing together brands, innovators, and destinations, it provides a platform to showcase how outdoor living can become a lifestyle — not just an activity.

Conclusion

Saudi Arabia is moving fast towards becoming a global outdoor lifestyle hub. With tradition, innovation, and government support, the future is clear: the outdoors is not just a leisure activity, but a pillar of modern Saudi living.

Read: From Kashta to Global: Saudi’s Outdoor Culture